A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly. A cinemagraph is simply a GIF file (could also be a video) with more artistic feel that the regular GIF you see everywhere.
Typically it is a still image with a few elements slightly moving. This technique gives the Cinemagraph a bit of mystery. It's nothing impressive on technique but what makes cinemagraph unique is it brings back certain part of the photo to life, thus making the entire photo more realistic, attractive and sometimes even thought-provoking.
Here is an attractive showcase of Cinemagraphs by Beck & Burg for your inspiration. Time to bring photographs to life.
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